Long gone are those traditional days when a word succeeding a number sign (#) is thought of as a typographical error. Nowadays, this word has a name. It’s called a hashtag.
#cool, #best, and #fun are some examples of a common hashtag. And you can find it all over social media, on Instagram for one.
So, if you’re not using the power of a hashtag, you might be missing out.
Here are some reasons why you should use hashtags.
1 – Attract Specific Audiences
A single word has power. And this power is at least 2x as effective if you put it next to a number sign.
It’s one of the most effective ways to attract specific audiences because of its straightforward nature.
It’s also one of the easiest because it barely requires effort. You’re not stating anything or composing a grammatically-correct post. Rather, you’re just leaving a word that’s accessible to anyone on Instagram.
Let’s state an example. Take the hashtag #garden. If people who love gardening access the #garden hashtag, they will see a pool of posts related to a garden. So, to attract all sorts of Instagram users who are interested in a garden, use the specific hashtag.
2 – Increase Popularity & Sales
On top of that, to make money using your Instagram account, the same advice rings true. Use hashtags.
Hashtags help make money by getting specific people’s attention — the people who are genuinely interested in your offer. If people tend to like you, they will follow you. And they may tell their friends about you.
More followers = higher chances of sales
While they won’t do all the work for you, these hashtags will get the ball rolling for you. If your Instagram account is laden with quality posts and come with the right contact details, and other useful information, you can expect more sales.
You may also want to read this post: How to Monetize Instagram Effectively in 2018 – Income Artist. It discusses a list of other ways to maximize the gold mine that is your Instagram account.
3 – Monitor Your Reputation Easily
And if you associate your brand with a particular hashtag, you can use that hashtag to learn what Instagram users are saying about you.
For example, you associate your gardening service with the hashtag #green4me. To gauge your reputation, just enter that hashtag on the search bar.
People from all walks of life use hashtags. It’s not just to boost the effects of some sort of a promotional gig. Even if they’re not offering anything, these people use hashtags to convey their messages better, and apparently, it works.